Fostering a community feel within YMCAs, gyms, health centers, and other fitness facilities has never been more critical in the fitness industry than now. As the fitness world becomes increasingly complex and continues to evolve with ever-changing technological innovations, it’s imperative that fitness centers and organizations effectively communicate and engage with their audience in a more personal and impactful way.
Digital signage in YMCAs, gyms, health centers, and other fitness facilities offers a unique opportunity to directly connect with members, clients, and prospective customers while visiting their physical locations.
Strategically-placed digital signage can help educate and update members on important club information, entertain individuals while they exercise, highlight client success stories, share detailed information regarding fitness classes and schedules, show new visitors a map of the building for easy navigation, and promote coaching and training services to increase client base.
Share relevant and timely messaging with your members, clients, and visitors to enhance their experience while visiting your YMCA, local gym, health club, or other fitness facility.
Do you have vital information to share with your audience? With digital signage, you can seamlessly broadcast customized content regarding club news, class updates and cancellations, trainer schedules, and additional information your members, clients, and visitors would find useful.
Installing digital signage in exercise rooms across your fitness facility can improve your members and visitors overall experience. For instance, sharing best practice form for exercises and machine safety information, sharing social media messaging, or even integrating member-driven features like interactive content can all improve your audience’s experience.
Use digital signage to continuously introduce and highlight fitness staff to foster a sense of familiarity and community between your members and employees. This will help increase engagement and success, decrease member turnover, and boost your facility’s ROI.
Did you know an Arbitron study found that 70% of health club members watch an average of 40 minutes of programming per visit? This poses the unique opportunity to decrease perceived workout time with digital signage, as you can provide visual entertainment, wellness quizzes and games, real-time news, sports, and weather updates to make time pass quicker.
Members, clients, and visitors might not be fully aware of all your products and services or specialty trainers at your fitness facility. With digital signage in exercise rooms and welcome areas, you can continuously promote all your offerings to increase their awareness of what your fitness organization and experienced team can help them with.