In the age of digitalization and modern banking, a website has become a necessity for every type of financial institution whether you are a bank, credit union, brokerage firm or another type in the banking sector. Ensuring your customers and clients, as well as future prospects, can find your business online to learn about your products and services is imperative for success and growth.
Your goal as a bank, credit union, lending firm, or other type of financial institution is to provide information about your products and services, such as loans and deposits; where they can find you, and how to best get in contact with your team. This vital information is often found on your website, making it easy for customers, clients, and prospects to learn more about your business.
However, with technological innovations and the expectations of modern-day consumers, websites for financial institutions can no longer be basic and outdated.
Websites for banks and credit unions, as well as other financial institutions, must meet certain compliance standards, implement a mobile-ready website design, and be easy to use and navigate for an exceptional user experience.
Additionally, for many businesses in the banking sector, including convenient online banking services is essential for empowering your customers and clients to seamlessly access their accounts, pay bills online, transfer funds, or get a loan from the comfort of their own home.
Furthermore, you might want to include a variety of other features and functionalities designed for a custom financial website, such as check ordering, calculators, community information, and more.
But building a financial website for your bank, credit union, or lending institution starts with one basic question – what is the most important purpose for your website?
The experienced team at Studio 78 is here to help you answer that question and provide a completely custom website designed and developed for your financial institution.
Once our team helps you determine the purpose of your financial institution’s website, we’ll next cover a few more questions to get even more clear on the list of features and functions needed to support your site’s purpose. This may include questions like, Who will most likely visit your website? What type of device will they be using? Why are they coming to your website? And how will they use your website?
When creating and building custom websites for banks, credit unions, and other financial institutions, we always implement a few site features crucial for functionality and site success.
Studio 78 utilizes a user-friendly client portal that makes it quick and easy for clients to submit changes or request revisions to their website. Our secure portal provides an efficient and effective way for our team to monitor and complete requests in a timely manner. It also gives our financial clients the ability to see more information on projects, requests, or packages with multiple search functions to filter through the past or present data.
You might have noticed this already but not all websites are alike and they are definitely not created equal. At Studio 78, we use a couple different methods to help our clients build out a website that functions and performs optimally for their business. This includes a Content Management Systems (CMS) website or a custom built website.
If not going with a CMS website, your other choice is to have a website designed and developed by professionals. This option will limit some of your editing ability and you will need to submit your desired changes to the web developer and they will make the changes for you.
However, the real advantage with this option is that you will have a minimal learning curve compared to managing a CMS. Using web service providers is much the same as using a plumber, electrician, or an accountant. They are all specialized in their field, can help you out whenever needed, and the job will be done right.
In summary, here are the essential questions you need to ask when determining what type of website is best for your financial institution.
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