Whether you are a hospital, healthcare clinic, small medical practice or another type of facility in the healthcare industry, a website has become a necessity for every type of healthcare organization.
As the world becomes increasingly digitized, ensuring your current patients and customers, as well as future patients, can find your healthcare organization online to learn about your patient care, products and services is imperative for success and growth.
As a hospital, healthcare clinic, or other type of healthcare organization, your website is where patients and visitors discover vital information, such as patient care, departments, products, services and educational resources, as well as contact information like where they can find you and how to get in touch.
By providing a reliable website, you’re making it easy for patients and prospects to learn more about your healthcare organization and how you can help them achieve their health and wellness goals.
However, with technological innovations and the expectations of modern-day consumers, websites for healthcare institutions and organizations can no longer be basic and outdated.
Websites for hospitals, healthcare clinics, and medical practices, as well as other healthcare organizations, must meet certain compliance standards, implement a mobile-ready website design, and be easy to use and navigate for an exceptional user experience.
Additionally, for many businesses in the healthcare industry, including convenient online healthcare services is essential for empowering your patients and visitors to seamlessly schedule an appointment, find a doctor, learn about various medical procedures, or access health and wellness information from the comfort of their own home.
Furthermore, you might want to include a variety of other features and functionalities designed for a custom healthcare website, such as integrating online bill payment, access to patient medical records, the ability to chat with a certified doctor online, and more.
But building a healthcare website for your clinic, hospital, or medical practice starts with one basic question – what is the most important purpose for your website?
The experienced team at Studio 78 is here to help you answer that question and provide a completely custom website designed and developed for your healthcare organization.
Once our team helps you determine the purpose of your healthcare website, we’ll next cover a few more questions to get even more clear on the list of features and functions needed to support your site’s purpose. This may include questions like, Who will most likely visit your website? What type of device will they be using? Why are they coming to your website? And how will they use your website?
When creating and building custom websites for healthcare organizations and institutions, such as hospitals and medical clinics, we always implement a few site features crucial for functionality and site success.
We are committed to using search engine optimization best practices when building and maintaining your website. Through use of strategic keywords, code, and other proven methods, we help your site rank better organically in search engine page results for improved marketing, which is essential for attracting new patients and visitors. We can also evaluate and provide future SEO strategies upon request.
To learn more about the additional healthcare website features we include when designing and developing client websites, take a look at this page on website services and design.
You might have noticed this already but not all healthcare websites are alike and they are definitely not created equal. At Studio 78, we use a couple different methods to help our clients build out a website that functions and performs optimally for their business. This includes a Content Management Systems (CMS) website or a custom built website.
If not going with a CMS website, your other choice is to have a website designed and developed by professionals. This option will limit some of your editing ability and you will need to submit your desired changes to the web developer and they will make the changes for you.
However, the real advantage with this option is that you will have a minimal learning curve compared to managing a CMS. Using web service providers is much the same as using a plumber, electrician, or an accountant. They are all specialized in their field, can help you out whenever needed, and the job will be done right.
In summary, here are the essential questions you need to ask when determining what type of website is best for your healthcare organization.
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