Whether you are an assisted living community, senior center, independent living facility, specially skilled nursing home or another type of organization in the senior care industry, a website has become a necessity for every type of long-term senior care business.
In the highly-competitive senior care industry, it’s imperative to have a website that successfully highlights your services and showcases what makes you different to ensure you stand out from your competition. In many cases, your long-term care and senior living center’s website is often the first touchpoint with prospective residents and their family members, so effectively sharing information regarding resident care, specialty services, and educational resources is crucial for business success and growth.
Additionally, your long-term senior care website is where they discover essential contact information, including where they can find you and the best way to get in touch with your team to learn more.
By providing a reliable website, you’re making it easy for prospective residents and their family members to learn more about your long-term senior care community and how you can help them feel rest assured knowing they’re being taken care of in a thoughtful and impactful way.
However, with technological innovations and the expectations of modern-day consumers, websites for long-term care and senior living centers can no longer be basic and outdated.
Websites for assisted living facilities, nursing homes, and long-term care communities, as well as other senior care organizations, must meet certain compliance standards, implement a mobile-ready website design, and be easy to use and navigate for an exceptional user experience.
Additionally, you might want to include a variety of other features and functionalities designed for a custom senior living website, such as emailing a resident, the ability for family members to chat online with a licensed nurse, an employee portal, scheduling a tour, blog section, and more.
But building a website for your long-term care community and senior living center starts with one basic question – what is the most important purpose for your website?
The experienced team at Studio 78 is here to help you answer that question and provide a completely custom website designed and developed for your senior care organization.
Once our team helps you determine the purpose of your senior living website, we’ll next cover a few more questions to get even more clear on the list of features and functions needed to support your site’s purpose. This may include questions like, Who will most likely visit your website? What type of device will they be using? Why are they coming to your website? And how will they use your website?
When creating and building custom websites for senior living and long-term care centers, such as nursing homes and assisted living communities, we always implement a few site features crucial for functionality and site success.
We are committed to using search engine optimization best practices when building and maintaining your website. Through use of strategic keywords, code, and other proven methods, we help your site rank better organically in search engine page results for improved marketing, which is essential for attracting new residents and prospects. We can also evaluate and provide future SEO strategies upon request.
To learn more about the additional senior living website features we include when designing and developing client websites, take a look at this page on website services and design.
You might have noticed this already but not all long-term care and senior living websites are alike, and they are definitely not created equal. At Studio 78, we use a couple different methods to help our clients build out a website that functions and performs optimally for their business. This includes a Content Management Systems (CMS) website or a custom built website.
If not going with a CMS website, your other choice is to have a website designed and developed by professionals. This option will limit some of your editing ability and you will need to submit your desired changes to the web developer and they will make the changes for you.
However, the real advantage with this option is that you will have a minimal learning curve compared to managing a CMS. Using web service providers is much the same as using a plumber, electrician, or an accountant. They are all specialized in their field, can help you out whenever needed, and the job will be done right.
In summary, here are the essential questions you need to ask when determining what type of website is best for your long-term care community and senior living center.